{"product_id":"libro-yo-algoritmo-laia-grassi","title":"Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas","description":"\u003cp\u003eWhat happens when a creative director with 20 years of experience discovers that an AI can do her job better than she can in 30 seconds?\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eYo, algoritmo\u003c\/em\u003e is the brutally honest answer to that question. This is not a technical manual about artificial intelligence nor another apocalyptic book about robots stealing our jobs. It is the first-person chronicle of Laia Grassi, who went from winning international advertising awards to questioning her own relevance when an AI designed a more functional app than the one she had created for IKEA. And yes, it hurt more than she imagined.\u003c\/p\u003e\n\u003cp\u003eThe book navigates between personal memories and philosophical reflections: from the Altamira cave paintings to GPT-5; from humanity’s first creative mistake to the day Laia asked an AI to be her deceased grandmother. We discover the “Grassi Method” — five pillars to survive creatively: space, time, persistence, trust, and humor — her addiction to generating content with AI, 73 hours without sleep, and how our human flaws are precisely our competitive advantage.\u003c\/p\u003e\n\u003cp\u003eWhat really sets this book apart is its unfiltered honesty. Laia admits that 25% of the book was co-written with AI, but she doesn’t always know which parts. She talks about her digital \u003cem\u003eburnout\u003c\/em\u003e, how she developed Stockholm syndrome with her AI, and why human creativity is not dying but mutating into something unrecognizable.\u003c\/p\u003e\n\u003cp\u003eYou won’t find techno-utopian prophecies or motivational speeches here. You will find the story of someone who went from competing with machines to understanding that the future is human-AI collaboration. That our \u003cem\u003ebugs\u003c\/em\u003e are \u003cem\u003efeatures\u003c\/em\u003e. That imperfection is our superpower in a world of algorithmic perfection.\u003c\/p\u003e\n\u003cp\u003eThe book includes real cases of companies already using AI, new professions she didn’t know she needed, like \u003cem\u003eAI whisperer\u003c\/em\u003e or \u003cem\u003edigital afterlife manager\u003c\/em\u003e, and a final section with viral texts Laia shared with her 300,000 followers at 3 a.m., about life, love, death, and being a woman in the \u003cem\u003etech\u003c\/em\u003e world.\u003c\/p\u003e\n\u003cp\u003eIt is a book about creativity, technology, and humanity. But above all, it is a book about accepting that we are not the protagonists of this story. We are the neurons of the universe awakening. And that, although terrifying, is the most exciting adventure humanity has ever embarked on.\u003c\/p\u003e\n\u003ch4\u003eAbout the author:\u003c\/h4\u003e\n\u003cp data-start=\"24\" data-end=\"372\"\u003eLaia Grassi (\u003ca href=\"https:\/\/www.instagram.com\/laiyls\/\" target=\"_blank\" rel=\"noopener\"\u003e@laiyls\u003c\/a\u003e) is an advertising creative and creative director specializing in generative artificial intelligence. After more than 20 years working at agencies like DDB and Proximity, and more than 40 international awards, her career took a turn when an AI designed in seconds an app better than the one she had developed over weeks for IKEA.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"728\"\u003eSince then, she has explored the relationship between human creativity and artificial intelligence, moving from competing with machines to collaborating with them. Her work combines advertising, technology, personal reflection, and dark humor, with an honest look at professional reinvention, creative identity, and the role of women in the \u003cem data-start=\"721\" data-end=\"727\"\u003etech\u003c\/em\u003e world.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"1009\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eToday she leads co-creation projects between humans and AI and shares her texts with a community of more than 300,000 people. \u003cem data-start=\"853\" data-end=\"868\"\u003eYo, algoritmo\u003c\/em\u003e is the story of that collapse and reconstruction: a story about creativity, imperfection, and survival in the midst of a technological revolution.\u003c\/p\u003e","brand":"Dashbook","offers":[{"title":"Default Title","offer_id":57298637848920,"sku":"LIB-YO-DA-983613","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8464\/0856\/files\/9782385893675.jpg?v=1778842609","url":"https:\/\/us.plasticbooks.com\/en\/products\/libro-yo-algoritmo-laia-grassi","provider":"Plastic Books","version":"1.0","type":"link"}